Bobbie King never planned to become an entrepreneur. She never even planned to move to the UK. But a cancelled project, a packed suitcase, and a leaky ceiling changed everything. In this raw and deeply honest conversation, Bobbie shares how she went from a Romanian mountain village to becoming the CEO and co-founder of SquepTech, a competency intelligence platform transforming high-risk industries.
This episode is a powerful story of resilience, perspective, and the immigrant experience woven with humour, hard truths, and hard-earned wisdom.
🔑 Key themes:
The reality of starting over in a new country
What immigrants really bring to the table
Building a company from scratch without a plan or a budget
The true cost (and power) of freedom, choice, and voice
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Chapters
00:00:00 – Intro: Who is Bobbie King?
00:01:12 – A marriage, a move, and no plan
00:03:50 – Life in a leaky UK flat
00:06:40 – The bus stop & the walking stick story
00:10:00 – Has the UK changed since?
00:12:30 – Accent barriers & bias in the workplace
00:17:00 – A different kind of belonging
00:22:45 – What immigrants miss—and what they gain
00:29:00 – Growing up under communism
00:32:10 – The power of voice and freedom
00:35:00 – From temp jobs to tech founder
00:38:00 – SquepTech is born (with wine & instinct)
00:43:00 – Scaling through instinct and consulting
00:50:00 – Why she added payroll (despite vowing never to)
00:56:00 – The emotional cost of building something real
01:00:30 – AI vs. competency: Why data isn’t enough
01:07:30 – The problem with "one-size-fits-all" systems
01:14:00 – All-in-one HR platforms: A comeback story
01:19:00 – The unspoken power of integration
01:25:00 – Her real vision for the next 3 years
01:28:00 – Why she’s not taking VC money
01:30:00 – It’s not about exit—it’s about people
