Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.
Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).
In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey – and maybe crack a joke or two along the way.
This week, Konrad chats with Ryan Phillips, VP & Creative Director at Sunwing, about strategy, psychology, and humour in brand messaging – and how to blend them like a pro across every funnel stage.
In this episode, you’ll discover:
What “time-banding creative” really means (and why it works)
How to outshine Nike-level brands in a market more jam-packed than a departures board in July
Whether AI is your creative sidekick or saboteur
Why loyalty loops deserve way more love than acquisitions (hot take, we know)
Tune in for real insights, expert strategies, and tips to prep your marketing for take-off.
