“We looked beyond our own supply chain to explore how we could drive behaviour change across our community of millions.”
In this episode of Profit Meets Purpose, we speak with Salah Said, Director of Sustainability at Klarna, the Swedish born, fintech giant.
We explore how Klarna is looking beyond its own supply chain to consider the powerful role it can play in shaping the behaviour of its hundreds of millions of users. Salah shares insights into Klarna’s latest resell technology, which makes it easy for users to relist items they’ve purchased, demonstrating how thoughtful product design can reduce friction and encourage more circular consumption.
He explains why a payments company like Klarna is deeply invested in sustainability from a business perspective, how they’re collaborating with startups to drive innovation, and offers valuable advice for founders building purpose-driven companies from the ground up.
We also discuss:
Why Klarna shifted focus from carbon calculators to circular design
The role of data in making sustainability profitable and measurable
How Klarna partners with startups to create trusted sustainability tools
Why integrating sustainability is no longer a marketing vehicle
RISE Awards: https://riseawards2025.awardstage.com/#!/home
Website: www.sustainabletimes.co.uk
Klarna: https://www.klarna.com/uk/about-us/
Contact: daisy.moll@sustainabletimes.co.uk
