In this empowering episode of The Thriving Mompreneur, your host, Liz Kent, welcomes Lindsay Fletcher, a sales consultant, fellow podcaster, and co-owner of a successful pool maintenance business. Lindsay shares her unique journey from running a service-based business to recognizing a crucial need for sales and marketing education among entrepreneurs.
She dives deep into the common hurdles mompreneurs face, such as time management and wearing multiple hats, and offers practical strategies. From pinpointing your ideal customer to strategically delegating tasks using tools like Eisenhower's Matrix, Lindsay provides actionable advice. The conversation highlights the non-negotiable importance of tracking your marketing efforts and, most importantly, being passionately willing to talk about your business to foster growth and serve your community.
Key Takeaways
Master Time Management by Prioritizing: As mompreneurs, we often juggle countless roles. Lindsay emphasizes that effectively managing your time is critical, especially by recognizing that you wear all the hats (accounting, marketing, sales, operations) in your early stages.
Define Your Ideal Customer: While it's tempting to serve everyone when starting out, truly understanding and targeting your ideal customer is essential for long-term sustainability and preventing burnout.
Leverage Eisenhower's Matrix for Productivity: Utilize Eisenhower's Matrix to categorize your tasks into four quadrants: Urgent & Important, Urgent & Not Important, Important & Not Urgent, and Not Urgent & Not Important. This helps identify what truly needs doing, what can be scheduled, delegated, or even eliminated from your to-do list.
Strategic Delegation is Key: Free up valuable time for high-impact activities like sales and marketing by delegating or outsourcing non-essential tasks. This could be as simple as using grocery delivery services or hiring administrative and bookkeeping support.
Track Your ROI and Be Your Business's Biggest Advocate: Don't just throw efforts into the wind; actively track the return on investment (ROI) of your sales and marketing activities to understand what's truly driving revenue. Most critically, be excited and willing to talk about your business – if you don't promote it, no one else will.
Quotes From the Episode
"We wear all the hats at first, and so really managing our time well is something that I see a lot of business owners struggling with out of the gate."
"You need to know who your ideal customer is. If your target audience is a mom, who in that mom group is your ideal customer?"
"I would just about bet the farm that you have something on your list that you're doing that doesn't actually need to be done each week or each day or each month. And you can cross that off your list."
"You have to track what you're doing. You can't just throw out a post and then go, oh, I made $500. Was it from the post or was it from the networking you did?"
"If you are not willing to talk about your business, no one is going to talk about it either."
Resources Mentioned
Host Liz Kent
Instagram: @LizKentCoaching
Website: https://www.lizkentcoaching.com/
Facebook Group: The Thriving Mompreneur Collective
Guest Lindsay Fletcher
Email: hello@lindsayfletcher.co
Facebook Group: Women In Business
Podcast: Grow My Business
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