Pantone chose ‘cloud dancer’ as colour of the year for 2026 - a shade of white. Most people are buying greyscale cars and neutrals have never been more in. In 2026, the 'new ugly aesthetic' suggests that vibrant colour and garish design is a rebellion. So what are the origins of minimalism? Spoiler alert: it’s fascist...
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00:00 everything feels grey
06:43 colour is political
16:42 minimalism is… racist?
23:07 the new ugly aesthetic
25:37 why Trump hates brutalism
33:26 Pantone’s white is tone-deaf