Stop undercharging and price your worth like a pro in 2025! 💪🏻
🎙️ Episode Introduction:
In Episode 28 of The Eardley Bird Business Podcast, Oli sits down with Vanessa Ugatti, international keynote speaker, transformational coach, and best-selling author of True Worth: How to Charge What You're Worth and Get It. Vanessa helps law firms and service-based professionals charge their true worth ethically - without fear, discounts, or burnout.
From her accidental discovery of this niche to creating the True Worth methodology, Vanessa shares how to overcome self-doubt, stop undercharging, and avoid over-servicing. She dives into the psychology behind why even brilliant professionals struggle to value themselves, offering practical tips to boost confidence and revenue. Hear real client stories—like a 70-year-old lawyer who raised fees after a decade and an ISO consultant who went from 6.5-day weeks to a balanced life. Whether you’re a lawyer, consultant, or entrepreneur, this episode is your guide to pricing with confidence and living your best life.
🌟 What You’ll Learn in This Episode:
Why talented professionals undervalue their services
How to stop discounting and over-servicing out of fear
The True Worth methodology to balance business and well-being
Practical steps to have confident fee conversations
How self-worth drives better pricing and client respect
Why “taking charge” prevents burnout and complaints
Real client transformations: From burnout to balance
Vanessa’s top advice to charge what you’re worth now
🎯 Key Takeaways:
1️⃣ Focus on your value, not your price
2️⃣ Stop people-pleasing to protect your business
3️⃣ Confidence in fees starts with self-worth
4️⃣ Set boundaries to avoid burnout and over-servicing
5️⃣ Your brilliance is subconscious—make it conscious
6️⃣ Early fee discussions prevent client complaints
7️⃣ Ethical pricing boosts revenue and well-being
8️⃣ Don’t suffer in silence—seek help to charge more
📖 Timestamps:
0:00 Meet Vanessa Ugatti: True Worth Expert
0:26 Vanessa’s Mission to Help Pros Charge More
0:53 How Vanessa Found Her Pricing Passion
5:16 Why Even Brilliant Pros Undervalue Themselves
9:59 The Hidden Costs of Discounting
14:05 Vanessa’s Coaching: From Fear to Confidence
18:13 Why Clients Don’t Regress After Coaching
20:13 True Worth Methodology: Balance Business & Life
24:41 Client Story: 70-Year-Old Lawyer’s Transformation
28:37 Overcoming “Clients Won’t Pay More”
31:26 From Burnout to Balance: ISO Consultant’s Story
34:35 Key Message: Don’t Suffer in Silence
36:23 Connect with Vanessa Ugatti!
📌 Resources & Links
👉 Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaugatti/
👉 Learn more about Vanessa’s work: https://thetrueworthexpert.com/
👉 Book a strategy session with Oli Eardley: https://www.addpeople.co.uk/consultants-oliver-eardley/
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💬 Got thoughts on the episode? Email us at eardleybird@addpeople.co.uk
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