Welcome to The Power of Music podcast, in this three-part
series we are aiming to uncover the true power of music from a variety of different perspectives.
Music is all around us and used by millions each day.
Whether it’s on the daily commute, in the kitchen, or in the gym the presence of music is paramount.
So how is music being used for the mind and body, for
society, and for brands? Tune in to find out!
In our third and final episode, we are diving into the Sonic
Branding space and learning all about how brands can harness the power of music to their advantage.
It may seem subtle at first, but music’s significance for
brands is permeable and shouldn’t go unnoticed, so have a listen to understand more about the superpower of Sonic Branding.
Producers: Luci Bell, Chloe Chenery, Olly Loveland-Jones
Interviewees & Information
First Interviewee: Erin McCullough https://www.erinmccullough.co.uk/ - https://dlmdd.com/
Why we Sing
Why We Sing eBook : Hollander, Julia: Amazon.co.uk: Books
The Power of You study
The Power of You: Why distinctive brand assets are a driving force of creative effectiveness | Ipsos
DLMDD Research
The results are in: Sonic Branding is making consumers spend — DLMDD
Second Interviewee: Dave Reynaud https://www.davereynaudsound.com/
Third Interviewee: Martin Ljungdahl Eriksson https://www.linkedin.com/in/martin-ljungdahl-eriksson-b0022450/?originalSubdomain=se
Intro & Outro Music
I’ve got the power by Snap https://www.youtube.com/watch?v=_BRv9wGf5pk
Sonic Logo Examples
Each Sonic Logo is copyrighted to its respective company
