What happens when you walk away from a company you co-founded, right after your first child is born… and then a global pandemic wipes out your pipeline? In this episode of Sideways Rain, Brian Samson talks about leaving a misaligned investor-backed startup, betting on himself with just a couple thousand dollars, and eventually building Plugg — a nearshore staffingfirm connecting U.S. companies with top talent across Latin America while he raises his family in Hawaii.
Brian breaks downthe real differences between offshore and nearshore, why “talent pockets”across LATAM matter, and how culture, time zones, and trust can make or breakyour global hiring strategy. He’s candid about the rookie mistakes he made withpartners, the ego boost of landing big-name clients during the VC boom, andwhat happens when the market tightens and your model suddenly stops working.
If you’re a founder,agency owner, or hiring manager who’s nearshore-curious — or you’re in themiddle of your own investor or co-founder storm — this one will hit home.You’ll walk away with a clearer understanding of how to think about LATAM talent, what alignment with investors and partners actually looks like, and why nobody is coming to save you… but that’s not a bad thing.
You can find Brian on LinkedIn, Plugg's website, and his "TheNearshore Café" podcast.
