In this episode of Sideways Rain, we dive into the wild and unpredictable world of public relations with Joe Krasean, a PR pro with a global perspective, based in Germany and freelancing with companies like Black Unicorn PR. Whether you're a startup navigating fierce competition or a growing business trying to stand out, PR can be the difference between thriving in the storm or getting washed away.
Joe breaks down who needs PR, affordable strategies for young companies, and how to position yourself as a thought leader without breaking the bank. We also explore how PR mitigates crises, the value of authenticity, and how founders can leverage their personal stories to build credibility. Packed with actionable insights and real-world examples, this episode is a must-listen for entrepreneurs and business leaders alike.
Next week, we’ll dive into the tech side of business as we chat with Sean, the lead developer behind the WIFT app, to explore how innovation and AI are shaping the future of event tech. Stay tuned!
