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Event tech leader Chris Donaldson joins JR and Kris to talk about what happens when you stop being a cog in someone else’s wheel and bet on yourself instead. Chris shares how sobriety, burnout, and a lack of real impact pushed him out of a “safe” full time role and into launching his own event tech business right as Covid hit. He gets into where event tech has fallen behind, how customization and AI are finally catching up to how audiences actually consume content, and why he builds his company as a contractor first community where people see the true fruits of their labor. They dig into trust, emotional management, and leading with transparency so your team actually feels invested, not just employed. Plus, a lightning round on watch collections, dream cars, and bold Super Bowl predictions.