Are you struggling to grow your podcast audience and unsure what’s actually working? In this episode of Start, Grow & Monetise Your Podcast, Alex Chisnall and James Burtt share the essential audience growth strategies every podcaster needs in 2025. From understanding your analytics to using platform-specific strategies and content format testing, this episode is packed with actionable insights that will help you attract, retain, and engage the right listeners.
Whether you're just starting or looking to scale, these proven tactics will help you break through the noise and build a podcast that grows consistently. Learn how to leverage platforms like Spotify, Apple Podcasts, and YouTube—and use data-driven decisions to improve every part of your show.
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What You'll Learn in This Episode:
How to use podcast analytics to understand your audience
YouTube vs. Spotify vs. Apple Podcasts: Key differences and tactics
Why solo episodes, guests, and panels perform differently
How to test and measure content effectiveness
Leveraging Spotify for Creators and YouTube Shorts for discoverability
The hidden power of numeric-based episode titles
Monthly tracking habits that separate hobbyists from pros
Key Takeaways:
Regular monthly data reviews = smarter podcasting
Repurpose video & audio content for long-term growth
Platform-specific strategies yield better engagement
Use numeric titles to increase download rates by 25%
YouTube's audience skews vastly different from audio listeners—optimize accordingly
Recommended Tools & Resources:
Spotify for Podcasters – Discoverability clips + analytics
YouTube Beta Testing Tools – A/B test your thumbnails
Captivate.fm – Podcast hosting with cross-platform analytics
Canva or Figma – Design high-converting episode art
Google Sheets – Track monthly growth & test results
ChatGPT – For content ideation & summarisation
Descript – Repurpose clips for social
Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.
Follow Us:
Instagram: @podschool
TikTok: @podschool.community
YouTube: @stargrowmonetiseyourpodcast
LinkedIn: James Burtt & Alex Chisnall
In this show, we discuss:
podcast audience growth, how to grow a podcast, podcast marketing 2025, Spotify for creators, YouTube podcast strategy, podcast analytics tools, podcasting tips, podcast discoverability, content repurposing, podcast growth hacks, podcast SEO, best podcast platforms, podcast engagement, podcast formats, how to start a podcast, grow podcast audience, podcasting for business, podcast marketing strategy
