In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall unpack one of the most powerful—and underrated—strategies for growing your podcast organically: podcast guesting. Fresh from guesting on other shows himself, James shares exactly how showing up on the right podcasts can help you build awareness, grow your subscriber base, and drive real results.
They discuss why guesting often outperforms paid podcast ads and traditional press, and how to make sure your appearance converts listeners into loyal fans. Plus, they share actionable tools and platforms to help you start booking guest spots today. Whether you're relaunching a podcast or launching from scratch, this episode is a must-listen.
What You'll Learn in This Episode:
Why podcast guesting is more effective than traditional PR
How to choose the right shows for your niche
Tactics to ensure your podcast gets mentioned (and linked!)
How to overcome the platform-switching challenge
The biggest mistake podcasters make when pitching themselves
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Key Takeaways:
Relevance matters: Target podcasts that serve your ideal audience
Ease of discovery: Link directly to your show on the platform listeners are already on
Guesting = visibility: Showing up on other shows beats most other promo methods
Start small, grow up: Don’t pitch yourself to the biggest shows right away
The magic is in the follow-up: Most opportunities are missed due to lack of follow-through
Recommended Tools & Resources:
www.YourPodcastCourse.com – The ultimate step-by-step guide to launching and monetising your podcast (55 videos, on-demand access)
Matchmaker.fm – Find podcasts to guest on
Podbooker.com – Connect with hosts looking for guests
Guestio – A marketplace for podcast interviews with influencers
Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.
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Instagram: @podschool
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YouTube: @stargrowmonetiseyourpodcast
LinkedIn: James Burtt & Alex Chisnall
In this show, we discuss:
Podcast guesting, how to grow a podcast, podcast growth hacks, podcast marketing, Spotify podcast tips, Apple Podcasts SEO, Matchmaker.fm tips, Podbooker guesting, how to get podcast listeners, podcast audience building, how to get 100 podcast downloads, organic podcast growth, podcast promotion strategies, best podcast launch tips, how to get podcast guests, how to grow a podcast audience, James Burtt podcast, Alex Chisnall podcast
