In this episode of Start, Grow & Monetise Your Podcast, Alex Chisnall and James Burtt dive deep into the ever-growing battle of YouTube vs audio in the podcasting world. Discover why YouTube is now the top platform for podcast listening hours, and how visual storytelling and short-form content can drive massive organic growth.
Whether you're a new creator deciding between formats, or a seasoned podcaster wondering if it’s worth switching on the camera, this episode breaks down discoverability, audience behaviour, and revenue differences between audio and video podcasts. Learn how to use platforms like Spotify for Podcasters, YouTube Shorts, and social media to expand your reach and turn passive listeners into loyal subscribers.
What You'll Learn in This Episode:
The pros and cons of YouTube vs audio-only podcasting
How to drive discoverability using short-form content
Why video podcasts may grow faster than audio-only
How platforms like Spotify and YouTube recommend your show
Revenue comparisons (CPM) between audio and video monetisation
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Key Takeaways:
YouTube is now the #1 platform for podcast listening hours.
Discoverability is driven by short-form content like Reels, Shorts, and TikToks.
Audio-only podcasts can still thrive, but video offers greater reach.
CPMs can vary massively: $2 (meme content) to $32 (business podcast).
You can grow separate audiences on both platforms—video doesn’t cannibalise audio.
Always test and measure what format works best for your audience.
Recommended Tools & Resources:
Spotify for Podcasters – Use video + short-form clips for better discovery.
YouTube Studio – Track analytics and reach using Shorts and long-form uploads.
Opus Clip & CapCut – For repurposing long episodes into high-impact clips.
Riverside.fm – For recording high-quality remote video podcasts.
Otter.ai & ChatGPT – Turn transcripts into blogs, carousels, or social posts.
Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.
Follow Us:
Instagram: @podschool
TikTok: @podschool.community
YouTube: @stargrowmonetiseyourpodcast
LinkedIn: James Burtt & Alex Chisnall
In this show, we discuss:
YouTube Podcasting, Podcast Marketing, Podcast Growth, Video Podcasting, Start Grow Monetise, Monetise Your Podcast, Podcast Tips, Spotify Podcasting, Podcast SEO, Podcast Strategy
