🎙️ We're Dropping Episode 28 – Playing Catch-Up: The Rise of Female Athletics & the Future of Ageing in Fitness 🌐
This pop-up podcast reimagines business through the lens of sport and a gender-balanced perspective.
Each episode pairs guests from diverse sectors and geographies to uncover insights that address challenges, unlock opportunities, and deliver game-changing results.
Our latest episode, Playing Catch-Up: The Rise of Female Athletics & the Future of Ageing in Fitness, is live!
🤝 Meet Our Guests:
Simon Rowe – SVP Sports Marketing & Sponsorship, Pentland Brands
Paul Ferris – CEO, Speedflex UK & Ireland Ltd, author of The Boy in the Shed
🏉 From boot sponsorship in elite women’s rugby to the barriers ageing adults face in traditional gyms, this conversation tackles the future of inclusion in sport and fitness.
We explore shifting visibility in women’s sport, the cost of inactivity, and what it means to build spaces where everyone belongs, regardless of gender, age, or ability.
💼 Life Lessons, Reflections & Connections:
– Why visibility in women’s sport matters more than ever
– The quiet crisis of inactivity, especially among adolescent girls
– How ageing athletes are being left out—and what needs to change
– Reimagining fitness as inclusive, not intimidating
– Real talk on prostate cancer, identity, and getting back up again
📣 Quotes To Remember:
"30% of rugby players globally are women. The only reason people doubt that is because they can't see it." – Simon Rowe (11:45)
"If you're watching women's football and getting angry about it—just turn it off. Let the rest of us enjoy it and let it grow." – Paul Ferris (20:35)
"We say fitness is inclusive, but then we design spaces that make people like me—60, injured, recovering—feel like they don't belong." – Paul Ferris (41:10)
"Exercise makes me feel like I'm not done yet. It keeps me in the game when so much else says I shouldn’t be." – Paul Ferris (46:15)
📣 Episode Shoutouts:
Cheryl Hersey: https://www.linkedin.com/in/cherylhersey/
Gabby Logan: https://www.linkedin.com/in/gabby-logan-496a4421b/
Kelly Cates: https://www.linkedin.com/in/kelly-cates-294626291/
Charlotte Cox: https://www.linkedin.com/in/charlotte-cox-77836919/
Joe Wright
Emma Zwiebler: https://www.linkedin.com/in/emma-p-mason-zwiebler/
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#ConnectingTheDots #TheCollectivePodcast #Leadership #WomenInBusiness #AgeingAthletes #FitnessForAll #DiversityInLeadership #InclusionThroughSport
