In this episode of the Business of Talent Podcast, hosts Sam and Jordan are joined by Tiffany Kelly, the founder and CEO of Curastory. They discuss the transformative impact of NIL (Name, Image, Likeness) for student-athletes, the future of influencer media, and how creators can better monetize their content.
Tiffany shares her journey from being a sports analytics associate at ESPN to creating Curastory, a platform enabling creators to monetize across their social profiles. The episode’s news segment also covers Chamath Paliapatiya's investment in Mr. Beast and the NFL's new program granting former players access to official footage. With insights into programmatic advertising and creator growth strategies, this episode is a must-listen for anyone interested in the evolving landscape of the creator economy.
00:00 Introduction to NIL and Creator Economy
00:18 Welcoming the Audience and Introducing the Podcast
00:50 Special Guest: Tiffany Kelly of Curastory
02:05 Weekly News Segment: Mr. Beast's Series A Funding
07:22 NFL's Access Pass for Legends
12:46 Brand Safety and Creator Autonomy
17:51 Interview with Tiffany Kelly: ESPN to Curastory
31:23 Early Partnerships and VC Funding
33:36 Starting with Sports in the Creator Economy
36:47 Navigating Advertiser Demand
37:40 The Evolution of the Creator Economy
41:03 Data and Analytics in Advertising
45:47 Exploring B2B Creators
47:31 Hot Takes and Final Thoughts
