Whole Pie Formula
1. Crust - Direct Costs (raw materials, hosting, shipping, physical space lease, etc.)
2. Filling - Operational Costs (software, license renewals, banking fees, etc.)
3. Spice - Professional Growth Costs (courses, mentorship, industry memberships, etc.)
4. Bake Time - Labour & Emotion (prep, emails, revisions, pep-talks, travel, etc.)
5. Slice For Tomorrow - Margins (sick days, equipment upgrades, rainy day funds, retirement buffer, etc.)
Use this as a guide during the 30-minute price audit challenge mentioned in the episode.