In this conversation, Jonwyn Ayres shares her journey from participating in a national speaking contest to delivering a TEDx talk. She discusses the importance of bridging the gap between cattle production and environmental concerns, emphasizing the role of communication in engaging consumers. Jonwyn highlights the significance of understanding methane emissions, the impact of breeding decisions on sustainability, and the power of storytelling in connecting with consumers. She also addresses the role of social media in advocating for agriculture and the need for a science-based approach to advocacy.
Links
Full EP on The Next Generation
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Takeaways
The importance of watching and learning from others in competitions.
Cattle can play a significant role in environmental sustainability.
Effective communication is key to bridging gaps between producers and consumers.
Methane emissions from cattle degrade faster than other greenhouse gases.
Consumers are curious and want to engage in conversations about agriculture.
Breeding decisions can enhance both profitability and environmental sustainability.
Storytelling can create connections with consumers and enhance understanding.
Social media should be used to reach a broader audience beyond agriculture.
Advocacy should be rooted in science to gain consumer trust.
Chapters
00:00 Introduction and Background
02:17 Passion for the Environment and TEDx Talk
06:22 Conversations with Consumers
12:03 Balancing Profitability and Environmental Sustainability
14:45 Advocating for Science in Agriculture
16:47 Enthusiasm: A Key Ingredient for Success in Agriculture
TEDx, agriculture, cattle, environment, sustainability, communication, methane, consumer engagement, breeding decisions, social media
