Send us a textAt the heart of this episode, Scott Scully and Jeff Winters delve into the evolution of their prospecting approach, highlighting the power of an omni-channel strategy. Starting with a call-only model, they gradually expanded to include email, LinkedIn, social retargeting, and direct mail - a journey that mirrors the changing landscape of lead generation.Scott shares compelling statistics, revealing that an omni-channel approach can lead to a 30% higher response rate and a 50% in...
