In this episode, David and Jacob discuss the balance that has to be struck when working with user centricity in a b2b development context.
When David speaks about features in B2B context he is in part referring to what is said in this opinion-piece on linkedin.
And here is another interesting perspective on the same issue.
We also reference a McKinsey article that we have made an episode on when he is talking about data as an enabler for faster decision-making
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