In this episode of From the Lab to the Web, Sébastien Simoncelli welcomes Benjamin McLeod, a molecular biologist turned biotech communicator and ghostwriter for life science executives.
Benjamin shares his journey from working in cell and gene therapy production to helping executives translate their science into compelling content on LinkedIn. He explains why the old idea that “the science speaks for itself” no longer works, and how social platforms have become essential for visibility and trust in biotech.
Benjamin’s path from the lab to ghostwriting for executives
Why LinkedIn is the most effective platform for biotech leaders today
How to build trust and credibility with customers, partners, and investors
The importance of consistency and engagement in posting
Practical advice for busy executives who want to start sharing content
What types of posts resonate most, from paper digests to strategy breakdowns
Common pitfalls to avoid when building your presence online
Benjamin emphasizes that success on LinkedIn comes down to being consistently useful, showing up in your authentic voice, and engaging meaningfully with your audience. For life science leaders, it’s not just about generating leads—it’s also about building trust, attracting talent, and staying top of mind in a very quiet but crowded digital space.
Key topics discussed
Benjamin’s path from the lab to ghostwriting for executives
Why LinkedIn is the most effective platform for biotech leaders today
How to build trust and credibility with customers, partners, and investors
The importance of consistency and engagement in posting
Practical advice for busy executives who want to start sharing content
What types of posts resonate most, from paper digests to strategy breakdowns
Common pitfalls to avoid when building your presence online
Benjamin emphasises that success on LinkedIn comes down to being consistently useful, showing up in your authentic voice, and engaging meaningfully with your audience. For life science leaders, it’s not just about generating leads, it’s also about building trust, attracting talent, and staying top of mind in a very quiet but crowded digital space.
