Trust is the emotional fabric for every meaningful connection — at home, at work, and in communities. It fuels creativity,accelerates collaboration, and encourages risk taking. And yet, for something so essential, we spend surprisingly little time thinking about it, let alone intentionally building it.
In this episode, we’re unpacking what it really takes to build, sustain, and repair trust—from the inside out.
My guest is Yana Belova — a community vertical lead at Canva, TEDx speaker, coach, and the founder of Why Not Month — a movement that inspires people to take bold, intentional action.
Yana is someone who doesn’t just understand trust—she architects it. From global teams to grassroots movements, Yana brings 15+ years of real-world wisdom and experience to this conversation about how trust is built, sustained and repaired — not by accident, but by design.
Ready to build deeper trust—with yourself, your team, and your community? Press play and learn how!
Key takeaways:
Want to learn more?
Learn more about Yana’s work on LinkedIn
Get inspired and provoked by Yana’s TED Talk
Yana’s top go-to resources on building communities and trust:
