This content from Search Engine Journal explores how to boost visibility on Google Discover, highlighting that it operates differently from traditional search and relies on algorithmic signals rather than keywords for content selection. Key factors discussed include demonstrating E-E-A-T (Experience, Expertise, Authoritativeness, Trust), generating strong engagement metrics, using appealing visuals and headlines, ensuring robust technical and mobile optimization, and creating fresh, topically relevant content. The article also explains the positive loop of engagement and suggests using hybrid push notifications, such as those offered by RollerAds, to drive traffic and signal content quality to Google's algorithm, ultimately increasing Discover reach and potentially revenue.
