A Google I/O keynote highlights the introduction of AI Mode within Google Search, powered by Gemini 2.5, enabling users to ask complex, multi-part questions and receive comprehensive, AI-generated responses incorporating information from across the web and various Google datasets. This enhanced search experience includes features like Personal Context for tailored suggestions, Deep Search for in-depth topic exploration, analysis of data with visualization, and agentic capabilities to help users complete tasks such as booking tickets or making reservations. Furthermore, Google is integrating live multimodality through Search Live and introducing advanced shopping features, including visual inspiration, personalized recommendations, virtual try-on capabilities, and an agentic checkout process, all powered by AI. Simultaneously, an article from The Deeep Dive discusses how these advancements in AI are expected to fundamentally alter the SEO agency model, potentially leading to industry consolidation and a shift towards larger, more efficient agencies that can effectively integrate AI with human expertise to offer specialized value.
