Can working lands businesses operationalize their "Personal Legends" in the same sense that Paulo Coelho describes in his novel The alchemist? . This discussions goes beyond superficial affirmation, delving into structural questions like "Why are you doing this?" and "What does 'success' actually mean in your case?". Good peers wills share and critique each other's "Why Statements," examining whether their articulated purpose aligns with their daily operational choices, such as labor schedules, customer relationships, and pricing strategies. The Forest Business School's 6-month program fosters the right environment for these discussions to take place.
