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This episode offers fascinating insights into the life and groundbreaking business philosophy of Les Schwab. It reveals how Schwab, rising from poverty and a harsh early life in Oregon's lumber camps, developed an enduring work ethic and respect for honest labor. A true free thinker, he revolutionized the tire industry by pioneering a "supermarket" approach to sales and introducing one of the most generous employee profit-sharing systems of his time, effectively creating partnerships rather than traditional employment. At the core of his success was his "people-centered model" and the powerful belief that if you "build people, and they will build the business". The episode highlights his emphasis on "Pride in Performance," unwavering customer service, and the importance of mentorship, integrity, and resilience in all aspects of business and life. We look at ways you can apply these lessons in your business.