Can swapping steaks for lentils or ditching a short-haul flight really move the climate needle? In this Deep Dive, we unpack a sweeping new working paper that measures the true emissions-cutting power of personal behaviour changes—then tests those numbers against real-world psychology.
Tune in as we:
Break down the study’s “Priority Shifts,” from slashing gas-car mileage and home fossil-fuel use to trimming air travel and animal-product consumption.
Examine which behavioural nudges—price signals, social norms, default settings, smart tech—actually stick, and why.
Explore the yawning gap between theoretical emissions savings and what individuals can realistically deliver without systemic back-up.
Ask policy makers, behavioural scientists, and green-tech entrepreneurs how governments and industries can super-size these personal efforts.
Leave you with pragmatic, high-impact lifestyle tweaks that matter today—and a candid look at where personal responsibility ends and structural change must begin.
If you’ve ever wondered whether your meat-free Monday or bike-to-work streak is more than a drop in the (warming) ocean, this episode delivers the data, the context, and the honest answers.
