Noa Sheer’s perspective on negotiation is a masterclass in power, empathy, and value. In this episode, Noa reveals why everything in life is a negotiation and how most of us are doing it wrong. From helping construction companies negotiate multimillion-dollar contracts to guiding women to stop undercutting their worth, she breaks down how to shift from power plays to purpose-led persuasion. Whether you're pricing your services, hiring a team, or renegotiating your boundaries, this episode will change how you show up at the table.
About our guest:
Noa Sheer is a negotiation expert, consultant, and founder of Sheer Negotiation. With a background in law, academia, and human rights, she bridges theory and practice to help individuals and companies achieve outstanding outcomes. Noa works with top-tier organizations globally and is especially passionate about equipping women with the tools to negotiate with confidence, clarity, and impact.
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Guest Instagram: https://www.instagram.com/sheernegotiations/
Guest Linkedin: https://linkin.bio/sheernegotiations/
https://www.linkedin.com/in/noa-sheer/
Guest Facebook: https://www.facebook.com/sheernegotiations
Guest Youtube: https://www.youtube.com/@SheerNegotiations
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Host Instagram: https://www.instagram.com/the_powerhouse_alliance/
Episode Highlights:
00:00 - Episode Trailer
01:00 - Noa’s journey from human rights to high-stakes negotiation
05:00 - Why most people misunderstand what negotiation really is
10:15 - Challenging stereotypes around what a “good negotiator” looks like
14:30 - The orange story: A simple metaphor that changes everything
21:00 - Women, pricing, and the cost of being underestimated
28:50 - How to shift from price to value-based negotiation
34:20 - The secret to uncovering what your counterpart really wants
41:00 - Why trust-building is the real power move
47:15 - Frameworks that make negotiating feel natural (even if you're new)
53:20 - Tools to prepare for your next big business conversation
1:00:05 - What every woman in business needs to hear before her next negotiation
