Let’s talk about the word “strategy” and how it has become one of those overused, jargon-filled words that makes branding feel way more complicated than it needs to be. Truthfully, strategy is just a fancy way of saying having a good plan, one that guides your decisions so you can grow with confidence instead of second-guessing every little thing.
In this episode, I’m breaking down why branding has gotten so overcomplicated, what actually matters when building a brand, and how my Brand Thinking Method simplifies it all into five core areas you actually need to focus on.
SPOTLIGHT MOMENTS
✦ Why the word “strategy” has lost its meaning (and how to reclaim it)
✦ The biggest mistake keeping service providers stuck in branding limbo
✦ The 5 key areas of branding that actually matter: Foundations, Audience, Positioning, Identity, and Presence
✦ Why your brand — not the latest trend — should guide your marketing
✦ How to create a plan that helps you show up consistently without the overwhelm
TAKE THE STAGE
Reflect on these five core areas and ask yourself:
1. Which part of my brand feels the least clear — foundations, audience, positioning, identity, or presence?
2. Am I making intentional decisions or just reacting to what feels “off” in the moment?
3. How can I simplify my brand strategy to actually support my business growth?
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Mentioned in this episode:
BEHIND THE CURTAIN: Close the gap between your big top personality and your business vision.
THE EXTRAVAGANZA: Create your industry-leading first impression.
THE COLOUR CIRCLE: A free monthly event where bold and daring service providers get to network with freaks like them, create community, and find how to own their weird.
Follow & Connect with Eva:
✦ Website
✦ Get my Uncaged emails
This episode was co-produced with Adrienne Cruz.
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TIMESTAMPS
00:00 Welcome to The Freak Show
01:15 My Beef With the Word “Strategy”
07:49 Why Branding Feels Overcomplicated
10:53 The Brand Thinking Method: A Simpler Approach
12:44 The Five Core Areas of Branding
23:58 Bringing It All Together
24:58 Closing Thoughts and Next Steps
