This is your full backstage pass to what actually happens in a rebrand. You probably already know that a rebrand is way more than just picking a new logo and colours. But what does the process really look like? How do you go from "something feels off" to "this brand finally feels like me?"
In this episode, I’m walking you through the step-by-step breakdown of a rebrand inside The Extravaganza, my signature done-for-you brand transformation. If you're curious about what working with a designer is actually like, or if you're thinking about rebranding yourself, this is your behind-the-scenes moment.
SPOTLIGHT MOMENTS
✦ Why rebranding is not just an aesthetic refresh
✦ The 5 key areas every rebrand must cover to actually work
✦ How strategy and design work together to create a brand that sticks
✦ Why a website is non-negotiable for a credible, high-level brand
✦ How to confidently roll out your rebrand so it feels seamless and aligned across every touchpoint
TAKE THE STAGE
Ready to map out your rebrand? Here are the steps you need to take:
✦ Start with Strategy – Before you even think about colors and fonts, define your foundations: Who are you? Who do you serve? What makes you different?
✦ Find Your Creative Direction – Gather inspiration, create a Pinterest board, and start shaping the overall vibe of your brand.
✦ Build Your Brand Identity – Create a logo suite, color palette, and typography that aren’t just trendy but truly work for you and align with your strategy.
✦ Create a Cohesive Online Home – Your website is your digital HQ. Make sure your messaging, offers, and visuals all connect seamlessly.
✦ Plan Your Big Reveal – Get your audience excited before the launch!
And if you want all of this done-for-you — strategy, visuals, website, launch plan, the works — then The Extravaganza is where the magic happens.
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Mentioned in this episode:
THE EXTRAVAGANZA: Create your industry-leading first impression.
THE COLOUR CIRCLE: A free monthly event where bold and daring service providers get to network with freaks like them, create community, and find how to own their weird.
Follow & Connect with Eva:
✦ Website
✦ Get my Uncaged emails
This episode was co-produced with Adrienne Cruz.
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TIMESTAMPS
00:00 Welcome to the Freak Show
02:58 Rebranding Now vs. Then
06:51 Start With Strategy
08:24 Find Your Creative Direction
10:35 Build Your Brand Identity
12:03 Create a Cohesive Online Home
15:02 Plan Your Big Reveal
16:34 Closing Thoughts and Next Steps
