Tired of sounding like everyone else on the internet?
Eleanor Mollie (aka Ellie Kime) is here to stage a full-blown messaging intervention. This episode is a joyful roast of the cool-girl copy era and your permission slip to ditch the corporate-speak, bring the weird, and enjoy talking about your business again.
We’re diving into what makes a truly magnetic brand intro, why enthusiasm is a power move, and how to show up online with an authentic voice… even if your inner critic is yelling “too much!” at every turn.
Plus: tea-making controversies, grandma-approved branding advice, and a spicy take on about pages that I am very much here for.
SPOTLIGHT MOMENTS
✦ Why enthusiasm is a wildly underrated business strategy
✦ The difference between childlike energy vs. childish behavior
✦ What makes a killer intro
✦ Why your About page should actually be… about you
✦ Navigating brand pivots without losing your voice
TAKE THE STAGE
Grab a blank doc and try this prompt:
How would you introduce yourself if there were no rules or industry expectations?
Then ask yourself: Is any of that reflected in your current bio or brand copy? If not, maybe it’s time for a rewrite.
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Mentioned in this episode:
✦ Tune in to RE: The Podcast
✦ Subscribe to Ellie’s Substack Caring is Cool
✦ Follow Gem Creative Co
✦ Book: Tiny Experiments by Anne-Laure Le Cunff
Follow & Connect with Ellie:
✦ Website
Follow & Connect with Eva:
✦ Website
✦ Get my Uncaged emails
This episode was co-produced with Adrienne Cruz.
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TIMESTAMPS
00:00 Welcome to The Freak Show
02:26 Ellie’s Freak Show Audition
06:59 The Case for Enthusiasm in Business
14:05 Childlike ≠ Childish: Reclaiming Joy Online
19:45 The Importance of Doing What You Love
25:08 Showing Personality Without Oversharing
32:09 How to Write a Killer Brand Intro
43:10 The Truth About Pivoting & Staying Consistent
50:15 The About Page Hill Ellie Will Die On
53:11 Closing Thoughts and Next Steps
