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Description

Something about rags-to-riches stories always rubbed me the wrong way. ‘Cause most online business journeys don’t fit that shiny (and predictable) arc. They’re pretty… normal.

Take my own story for example: I followed everyone’s expectations until I said “f*ck it” on Christmas Eve 2019. That was over 6 years ago, and in honour of my 6th Brandversary, I wanted to tell you the real story. From a nightmare internship that had me designing menus in PowerPoint (yes, really) to building a business that lets me own my weird, I’m taking a trip down memory lane. Whether you’ve been here since the very beginning or just started tagging along, here are two big reminders:

1) Sometimes all you have to do when you want something is send a DM.

2) It takes a village to build a business & keep it running for 6+ years.

SPOTLIGHT MOMENTS

✦ How regular beginnings get lost in rags-to-riches funnels

✦ When a nightmare internship led to starting freelancing

✦ Making less than an orange juice an hour (and other corporate red flags)

✦ Why it takes a village to build a business that lasts

✦ Redefining what "professional" looks like

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Mentioned in this episode:

Marie Forleo’s B-School

Joana Galvão, from GIF Design Studios

Yevgeniya Davarashvili (Gigi), from One6Creative (get the Designer Business Templates I use here*)

Alice Benham, Business Strategist (join me inside On It here* )

Vix Meldrew, Online Learning Expert

Xanthe Appleyard, from Oh Sierra Creative (sign up for LOTP here*)

Ceels Lockley, Offer Strategy Coach

*some of the links above are affiliate links, which means if you sign up through them, I receive a small commission at no extra cost to you.

Follow & Connect with Eva:

✦ See what my very first website looked like

✦ Say hey on Instagram

✦ Check out my Website

✦ Get my Uncaged emails

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TIMESTAMPS

00:00 Welcome to The Freak Show

00:30 Why Rags-to-Riches Stories Feel Off

03:42 My 6th Brandversary & Six Years In Business

04:27 The Post-Grad Panic of a Passionate Designer

07:56 Rules That Didn’t Make Sense & Internship Red Flags

12:41 Quitting on Christmas Eve as My Gift to Myself

14:32 Toying with Freelancing and Finding a Mentor

16:53 The People Behind Six Years of Success