In this second part of the Texas Land Guys interview, hosts Tim and Tom Dosch continue their conversation with Jon Pharris, co-founder of CapRock Partners, for an inside look at how faith, foresight, and family values have shaped one of the nation’s leading industrial real estate firms.
Jon delves deeper into CapRock’s evolution from purchasing non-performing loans during the financial crisis to managing billions of dollars in assets across California, Arizona, and Texas. He shares how deliberate strategy, disciplined leadership, and faith-based decision-making guided the firm through the volatility of COVID and beyond. At a time when others rushed to buy, Jon chose to be a net seller, positioning CapRock for long-term strength. Now, with a bullish vision for Texas and the broader Sun Belt, he reflects on how the right risks, taken with prayer and purpose, can transform not just a business but a legacy.
But this conversation goes far beyond markets and margins. Jon opens up about marriage, parenting, and the intentional limits he placed on his career to protect what matters most. He and his wife, Ashley, are now walking through The Master’s Program together, aligning their next chapter with faith, calling, and impact. Jon’s story proves that true success isn’t just measured in dollars raised or square feet built but in the courage to lead with conviction, love, and eternal purpose.
Key Takeaways
Real success comes from consistency, vision, and staying faithful through market cycles.
Leadership begins at home. Strong marriages and families create stronger companies.
Every “no” protects what truly matters. Saying no to overwork means saying yes to legacy.
True entrepreneurship means preparing today for what God might reveal tomorrow.
The best investments are those made in people, purpose, and community.
Faith-led risk-taking often leads to the greatest rewards.
You can grow a billion-dollar company and still be fully present with your family.
Texas represents the entrepreneurial heartbeat of America, a land of opportunity and faith.
Preparing your heart matters as much as preparing your business plan.
CapRock’s future is rooted in generosity, integrity, and long-term impact.
In This Episode:
[00:00] Introduction to Texas Land Guys Podcast
[00:31] Recap of Part One
[01:30] Building CapRock: vision and early days
[01:48] How CapRock’s foundation shaped its long-term success
[03:21] Navigating the industrial market with strategy and resilience
[04:30] Development and entitlement challenges in California
[05:55] CapRock’s growth and investment strategy
[11:18] Balancing business ambition with family priorities
[12:37] How COVID reshaped CapRock and inspired the move to Texas
[19:30] Transitioning from California to Texas
[23:08] Opportunities in Fort Worth’s industrial market
[23:40] CapRock’s vision for growth across Texas
[24:16] Navigating market trends and avoiding overbuilding
[28:04] The impact of tariffs on industrial real estate
[30:47] Why Texas is the future industrial hub of America
[34:25] Balancing career and family in seasons of growth
[37:25] The importance of marriage in long-term business success
[42:21] Final thoughts and reflections on faith, purpose, and legacy
Resources and Links
Podcast
Jon Pharris
Tom Dosch
Tim Dosch
