🎬 Behind the scenes, ahead of the curve. From film school in LA to the big agency world in NYC, Dani Dufresne quickly became known as the fixer—the one who could cut through the chaos and deliver under pressure.
Now, as the #Emmy-winning founder of The Auxiliary Co., she’s leading the charge in modern creative production—scaling big ideas without the big-agency bloat. Dani’s secret? A lean, agile model built around fractional creatives who allow companies to build better ideas that actually fit their needs and their budget.
She’s also ahead of the curve on using AI—leveraging it not as a shortcut, but as a tool to get closer to the big idea faster.
We recently sat down to talk about:
âś… Why adding folks outside of your comfort zone is essential to great work
✅ How to “produce at the speed of culture”
✅ The rise of fractional teams and how they’re reshaping the industry
âś… And why mentoring the next wave of creatives is part of her mission
Dani is proof that massive impact doesn’t require massive overhead—just vision, clarity, and the right people on speed dial.
If you’re building a brand and want to make it iconic, on time and under budget—she’s the one to know.
