🎧 New Episode Drop on The Innovators : Leading with Optimistic Realism — A Conversation with Gwen Hammes, CEO of Cro Metrics
Few leaders embody global perspective and grounded optimism quite like Gwen Hammes. From #Argentina to #Mexico City to the U.S., Gwen’s journey to CEO is anything but linear — and that’s exactly what makes her leadership so powerful. From Bombas to Calendly, Mattel, Inc. and non-profit clients, they're growing their ROI and removing the barriers to success.
In this episode, we dive into:
🌎 How living across continents shaped her resilience and leadership style
💡 Why “optimistic realism” isn’t a contradiction — it’s a blueprint for leading through chaos
📉 What Cro Metrics got right about breaking away from the bloated agency model and with 15 years of A/B testing and analytics they can predict measurable outcomes of ads before they run!
🤖 Balancing behavioral science, human creativity, and AI to drive measurable growth and how AI is used as an "Imaginationl Accelerator" for her business and the brands she serves.
đź’Ş Lessons on owning your voice as a woman leader in a still-biased industry - by doing a complete job - no shortcuts and leveraging that as your superpower.
If you’ve ever wondered how to lead with both heart and data — this one’s for you.
🎙️ Listen now to hear Gwen’s refreshing take on leadership, growth, and the courage to rebuild what’s broken.
