Brands love to say they’re “going international.”
Cool. Cute.
But as George Bland from Airwallex will tell you, global expansion is less passport stamps and more surprise FX fees + late-night logistics panic.
This week, Adam and Pete sit down with George Bland, Agency Partnerships Manager at Airwallex, to pull back the curtain on what really happens when a brand decides to sell beyond its borders...and how to stop your margins leaking faster than your sanity.
If “international expansion” is anywhere near your 2026 roadmap, consider this episode mandatory listening.
They cover:
– How to pick the right markets (not just the shiny ones)– FX leakage — the silent profit killer– Payments, tax, and compliance: what you absolutely cannot afford to wing– Cross-border logistics and the ops mistakes brands keep repeating– How to prep your business for global scale without setting fire to your margins– The real cost of going global — and how to do it sustainably
This is the stuff most founders learn the hard (and expensive) way. George is here to save you from that.
About the Guest
George Bland, Agency Partnerships Manager at Airwallex, has spent 7+ years in payments and cross-border eCommerce (Klarna, Airwallex), helping brands and agencies access new global markets without triggering a financial meltdown.
About the Hosts
Adam Pearce and Pete Gardner, co-founders of Blend Commerce and eCom Collab Club®, known for turning eCommerce chaos into conversations that are actually fun to listen to.
Work with Blend
Need your store to convert like your margins depend on it?
Book a free “Metric on Fire” diagnostic:
👉 https://blendcommerce.com/pages/metric-on-fire
#eCommerce #InternationalExpansion #CrossBorderCommerce #GlobalGrowth #Payments #Shopify #eComCollabClub #BlendCommerce
