What actually slows customers down on their path to purchase? And what actually works to fix it?
In this episode, ex-pro swimmer and Oshun founder, Joe Welstead, joins Adam and Pete to break down the real friction points that mess with your conversions.
They cover:
– Why your funnel probably isn’t the issue (yet)
– When subscriptions don’t work (and what to do instead)
– Small UX tweaks that made a big difference for Oshun
– How emotional ROI (like skin compliments) drives repeat purchases
– And why loyalty schemes can backfire for single-product brands
Proper insights from a founder in the DTC trenches.
Listen now and stop blaming your button colour.
About the Hosts
Peter Gardner – Co-founder of Blend Commerce, CRO obsessive, always up for a landing page audit (and probably a snack).
Adam Pearce – Co-founder of Blend Commerce and eCom Collab Club™, relentlessly focused on what actually moves the needle.
Work with BlendNeed your store to stop leaking sales at the “almost-there” stage?
Book a free “Metric on Fire” diagnostic: https://blendcommerce.com
#Shopify #FrictionlessCheckout #eCommerce #CustomerExperience #Subscriptions #Oshun #DTC #Retention #UXDesign #CRO #BlendCommerce #eComCollabClub
