In this episode of the eCom Collab Club Podcast, host Peter Gardner and Adam Pearce sit down with Pedram Mehrshahi, co-founder of KLORIS.CO, to explore the game-changing impact of qualitative data on e-commerce success. They discuss how brands can collect and implement customer insights to improve conversions, retention, and brand loyalty. Pedram shares how KLORIS has built a premium wellness brand by prioritizing direct customer feedback through personal engagement, including phone calls, surveys, and on-site experiences.
Key Takeaways:
Why do most e-commerce brands collect customer data but don’t know how to use it effectively?
The role of qualitative data in shaping product development, UX improvements, and marketing strategies.
How speaking directly to customers drives loyalty and builds a strong brand community.
The dangers of over-reliance on discounts and why gifting and bundling work better.
How Chloris balances brand vision with customer feedback to stay true to its mission.
Guest: Pedram Meshahi – Co-founder of Chloris, a leading wellness brand turning customer insights into brand experiences that drive revenue. Find him on LinkedIn: Pedram Meshahi
Chloris Website:www.KLORIS.CO
Timestamps:
00:00 – Introduction and episode overview
05:30 – Pedram’s journey into e-commerce and the founding of KLORIS
15:00 – Why customer data often goes unused in e-commerce
22:45 – The power of direct conversations with customers
32:00 – Using qualitative insights to improve conversion rates
40:30 – Scaling a premium brand without over-reliance on discounts
50:15 – How Chloris personalizes the customer journey effectively
01:00:00 – Final thoughts and actionable tips for brands
Resources Mentioned:
KLORIS Wellness Products:www.KLORIS.CO
Retail Fest 2025 Tickets: retailglobal.com.au
OmniSend Email & SMS Marketing: www.omnisend.com
Call to Action:
Subscribe to Ecom Collab Club Podcast on Spotify, Apple Podcasts, and YouTube.
Join the Ecom Collab Club Community: www.ecomcollabclub.com/community
Connect with us on LinkedIn: Peter Gardner) | Adam Pearce
Next Episode Teaser: Next week, we dive into the latest trends in e-commerce automation and how AI is reshaping the industry. Stay tuned!
