Howard Paterson is a race and rally driver, automotive trainer and former team owner. He shares his extensive experiences in the world of motorsport, from rallying to car sales and sponsorship, reflecting on his early days in rallying, the evolution of his career, and the importance of engaging with clients.
He also tells the story of memorable events like the London to Sydney Rally and the Barbados Rally, as well as the challenges and fun of working in the automotive industry. Howard's passion for cars and people remain as strong as ever, even after 40 years of experience in the sport and industry.
#dontliftoff #podcast #rallying #motorsport #comedy #carsales #sponsorship #racing #automotive #rallyschool #londontosydney #barbadosrally
Chapters
00:00 Podcasting from a Hotel Room: What type of film are we making?!
01:34 New Chapter
02:04 Memories of Mallory Park
06:01 The Journey into Motorsport
11:46 Life Lessons from Car Sales
17:45 Creative Marketing in Racing
23:56 The Evolution of Rallying Experiences
30:59 Rallying Beginnings with Lada
36:33 The Himalayan Rally Adventure
41:47 The creation of First Time Racing
57:18 The transition to Rally Drive and Scholarship Programs
01:02:35 The Journey Begins: London to Sydney Rally
01:09:55 Adventures in Barbados: Rallying and Unexpected Encounters
01:22:20 The Panda Project: A New Adventure in Morocco
01:34:13 “It’s a clipping point, not an apex!”
