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Presented by Microsoft Advertising. Intelligent connections.

On this special episode recorded live in Cannes, France for the 66th International Festival of Creativity we look at the new creativity. What used to be television spots is now a hybrid of creativity. The Sound of Storytelling. Audio is the big winner at this year's Cannes with announcements galore. And we speak with Patrick Givens of Vayner Media and their plan to own voice and remix the agency holding company model.

Plus all the atmosphere that Cannes is known for and more!

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