What happens when cutting-edge technology collides with one of the most people-centric industries out there? In this insightful episode of Multifamily Elevated, host Suzanne Hopson sits down with Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ to unpack how artificial intelligence is reshaping the sales and leasing landscape in multifamily housing.
Far from just a buzzword, AI is revolutionizing how we communicate, train, and serve residents. But with rapid innovation comes new challenges—like information overload and the fear of tech replacing the human touch. Suzanne and Ronald explore how AI can be a powerful ally, not a threat, if used intentionally. They also dive into the evolving expectations for sales professionals and how training must evolve to keep pace. If you're curious about the future of leasing and how to lead with both tech and heart, this episode is for you.
In this episode, we cover:
- Why is AI misunderstood and even feared in the multifamily space?
- What shifts are required in communication and training in a tech-forward environment?
- The sales process is being redefined by AI, but personal connection still reigns.
- How innovative training and self-service tools can elevate the customer experience.
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