Professor Lian Dumouchel reveals how she leveraged generative AI to create The Marketing Map, a free, Canada-specific tourism marketing textbook, in just eight weeks. We examine:
AI as a research assistant that compresses months of work into days
Using synthetic personas and data to validate new travel products
Tactics to overcome staff resistance and prove ROI fast
Three action items you can pilot this quarter
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tourism AI, hospitality technology, open educational resources, synthetic data, travel marketing, destination management, AI literacy
Travel, Technology, Business, Education, Marketing, Innovation, Entrepreneurship, Data, Hospitality, Tourism
