Host Joe Sampson sits down with JC Hatton, a seasoned manufacturer’s representative, to discuss the importance of relationships, diversification, and problem-solving in sales. JC shares his journey into sales, the value of industry organizations like FEMA, and how staying authentic is key to success. Plus, he showcases his incredible singing talent at the end!Key Takeaways- Manufacturer’s reps bridge the gap between suppliers and buyers.- Long-term success comes from relationships, not just transactions.- Diversification helps navigate industry cycles.- Listening & problem-solving are the core of great sales.- FEMA & industry networking provide crucial business opportunities.Notable Quotes- “Sales is about solving problems, not just pushing products.” – JC Hatton- “You have to be steady—don’t get too high or too low.” – Joe Sampson