If you’ve ever ended a post with “Learn more” or “Sign up now” and wondered why nobody clicked… this one’s for you.
In this solo episode of Fuzzled, we’re talking all about CTAs, Calls to Action, and why the generic ones just aren’t cutting it anymore. You’ve probably heard the term before (Rosalyn Parry brought it up previously in Buzzword Bingo!), but knowing what a CTA is… and actually knowing how to write a compelling one are two different things.
In The Big Breakdown, I’ll walk you through:
➝ What a CTA actually is and why it matters.
➝ The difference between a flat CTA and a magnetic one.
➝ Real examples to upgrade your copy instantly (like turning “Download Now” into “Get Instant Access”).
➝ Why your CTA only works if you know the next step you want your audience to take.
In Buzzword Bingo, we rewind to what comes before the CTA, the headline hook. You’ll start to learn how to craft headline hooks that grab attention fast, whether it’s a blog post, a reel, or an email subject line.
In The Content Clinic, I talk about missed CTA opportunities, like Facebook posts with no direction, or website buttons that just say “Learn More” and leave people guessing. We can fix that.
And in Marketing Fails & Holy Moly Moments, a story involving generic CTA copy and the subsequent results.
Ready to write better CTAs in less time?
Own your copy of my 50 Compelling Calls to Action guide. Real, proven CTAs you can plug straight into your content.
https://site.paulculshaw.withtbsc.com/compelling-calls-to-action
Want more clarity, strategy and visibility in your business
Visit my website for support, offers and resources built for online business owners and coaches who want marketing that works without the technobabble.
If you enjoyed this episode, leave a rating or review, or better still, share it with someone who needs to stop saying “click here” and start making content that converts.
Fuzzled: From Confusion to Clarity in Digital Marketing with Paul Culshaw.
