Description

In this episode, Amy sits down with Mandy Morville, founder of Essential Marketing Group, to discuss practical and innovative approaches to marketing for small businesses. Mandy shares her journey of building a business that provides affordable, contract-free marketing services, including social media management, branding, websites, and email marketing. She opens up about her challenges, such as overcoming skepticism from clients who’ve had poor past experiences, and her successes in creating trust and delivering value to small business owners.

Key Takeaways:

• The importance of owning your website and avoiding common marketing pitfalls.
• Why networking is a game-changer for building referral-based business relationships.
• The power of niche-focused strategies to streamline marketing efforts and maximize impact.
• Practical advice for new entrepreneurs: don’t wait for perfection, and hire help when needed.
• Insights into teaching and empowering business owners through classes on social media, Canva, and more.

Mandy also shares how she plans for growth and her innovative ideas to support specific industries like authors and realtors. This episode is packed with actionable advice, inspiring stories, and encouragement for entrepreneurs and small business owners looking to elevate their marketing game. Don’t miss it!