Building a Shiny Brand: The Chrome FCU Story
In this conversation, Jasmine Hughes, the Marketing and Community Relations Executive at Chrome Federal Credit Union, shares her journey from news media to the credit union industry. She discusses the significance of Chrome's name, its branding strategies, and the importance of community service as a core value.
Takeways:
Chrome FCU’s community service focus.
The name 'Chrome' reflects the credit union's roots in steel production.
Branding is crucial for member engagement and community perception.
Employee engagement is fostered through a strong internal culture.
Marketing is viewed as a strategic function at Chrome.
Success is measured through community impact and member growth.
Keywords:
#credit union #marketing #community relations #branding #strategicmarketing #Chrome Federal Credit Union #Jasmine Hughes
Hosts:
Bill McKenna
Paul Robert
Guest:
Jasmine Hughes – Chrome Federal Credit Union
