You spent months closing the deal, then handed them off to "onboarding" and wondered why they churned at renewal.
Most companies think onboarding is about teaching people how to use their product. Wrong. Onboarding is about delivering the value you promised during the sales process - and most companies fail catastrophically.
Sarah Shepard (COO) and Jay Feitlinger (CEO) from StringCan Interactive break down why your onboarding process is secretly destroying your revenue, even with happy customers who seem "successfully onboarded."
In this episode, Sarah and Jay reveal:
The onboarding metric that predicts lifetime value better than NPS
How to transform onboarding from a cost center into your biggest revenue multiplier
The one question that instantly identifies if your customers will renew or churn
If you're measuring onboarding success by product adoption instead of revenue outcomes, you're optimizing for the wrong thing.
Contact Us:
Email: podcast@stringcaninteractive.com
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
