You’ve hit the wall before. The campaign isn’t working. The leads feel off. The data says one thing, your gut says another, and everyone’s telling you to try something new.
In this episode, Jay and Sarah slow the moment down and ask a harder question: what if the tactic isn’t the problem at all?
Using real examples from recruiting, demand generation, client work, and internal decision-making, they unpack why leaders so often blame the channel, the platform, or the campaign, when the real issue lives upstream. They talk about blind spots, analysis paralysis, the danger of reacting to a single data point, and why small adjustments often outperform big, dramatic pivots.
This is a conversation about perspective. About knowing when to zoom out. About resisting panic. And about learning how to spot the real signal before you throw everything out and start over.
In this episode, you’ll learn:
If you’re feeling stuck, overwhelmed by data, or tempted to overhaul everything because results slowed down, this episode will help you pause, recalibrate, and move forward with clarity — not chaos.
Contact Us:
Email: podcast@stringcaninteractive.com
Website: www.stringcaninteractive.com
Reach out to the hosts on LinkedIn:
Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/
Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ
