Google is famous for encouraging their employees to adopt “10X thinking.” The idea is that, unlike traditional corporations that think in terms of making a product 10 percent better, Googlers are expected to make their products 10 times better as that is how to stand out in the marketplace.We shouldn’t aim to be 10 percent better than our colleagues or competitors. We should aim to be like Daniel—10 times better. Not so we can pridefully say we’re the best. And not primarily to land a promoti...
