In Episode 3 of The Media Room, media expert and author Vanita Kohli-Khandekar speaks to 3 experts, Tony Gunnarsson, Principal Analyst, TV, Video & Advertising at Omdia, Vivek Couto, Managing & Executive Director at Media Partners Asia and Sameer Nair, Managing Director at Applause entertainment on the biggest change sweeping across the world of streaming - its linearisation. As Netflix, Amazon Prime, JioStar and others try to scale up and become profitable, most are doing all the things TV did for reach - massy shows, sports, games, anything that would help them reach more people. What does this new phase mean?
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