Ecosystem-Led Growth (ELG) is the essential, proprietary go-to-market strategy leveraging partner ecosystems to attract, convert, and grow customer relationships. Utilizing a modern ecosystem data layer and advanced account mapping, ELG replaces disrupted traditional growth models like inefficient outbound sales and commoditized inbound marketing. ELG playbooks optimize sales, marketing (EQLs), and customer success, driving higher contract values, faster deal cycles, and efficient revenue growth in today's turbulent tech environment.
